Avon’s beauty and fashion boutique brand, mark, celebrated 10 years of beauty, fashion and empowerment at the Trump Soho in New York City, with its Brand Ambassador and Pretty Little Liars star Lucy Hale.

R&B songstress Elle Varner, the brand’s celebrity makeup artist Fiona Stiles and celebrity DJ Chelsea Leyland joined Hale and more than 100 guests to commemorate mark’s history, and preview its new fall beauty collections.

“We’re incredibly proud to reach this milestone,” said mark. Global President Meg Lerner. “At the heart of the mark brand is the belief that there are no limits to what a woman can imagine and achieve. Lucy Hale is truly a woman making her mark in the world and we’re excited to be kicking off this year-long celebration with her as our Brand Ambassador.”

At the event, Hale welcomed guests, introduced the new fashion and beauty product collections and cut the mark. 10th birthday cake. Elle Varner also gave a special performance of her hit single “Refill.”

Attendees learned about important moments in the mark. brand history – including the m.powerment by mark campaign operated by the Avon Foundation for Women, which has raised more than $1 million to help break the cycle of dating abuse and partner violence.